市场营销管理 MSc Marketing Management

MSc Marketing Management at the University of Exeter Business School fuses forward-thinking marketing practice with the broader managerial skills necessary to guide organisations toward growth. Accredited by the Chartered Institute of Marketing (CIM), the programme is taught within a triple-accredited Business School ranked 4th in the UK for Marketing. The curriculum develops strategic thinking, financial literacy for evidence-based decision-making, and expertise in emerging areas such as sustainability, digital analytics and marketing technologies.