数字营销 MSc Digital Marketing

The MSc Digital Marketing at the University of Exeter Business School equips you with a deep understanding of the contemporary digital marketing environment and the role of digital channels in consumer engagement, experience and loyalty. Designed with input from industry professionals, the programme covers marketing analytics, campaign planning and management, content creation, and digital innovation. You will build in-depth knowledge of current marketing principles and tactical analysis skills to effectively manage, interpret and act upon the wealth of data available in the modern marketing environment. The course explores emerging themes rarely found in general marketing programmes, including virtual reality, data visualisation, campaign testing and marketing technologies.