市场营销与商业分析 MSc Marketing and Business Analytics

MSc Marketing and Business Analytics at the University of Exeter Business School offers a dynamic curriculum that blends core marketing theory with advanced analytical techniques. Accredited by the Chartered Institute of Marketing (CIM), the programme equips students with the ability to collect, analyse and interpret data from various sources, enabling data-driven marketing decisions that drive business growth. Core modules include Marketing Strategy, Applied Digital Marketing Analytics, Digital Marketing Planning, Programming for Business Analytics (covering Python, SQL and R), Statistics and Mathematics for Business Analytics, Marketing Analytics, Understanding Consumer Behaviour, and Topics in Business Analytics.