市场营销 MSc Marketing

MSc Marketing at the University of Exeter Business School provides an in-depth understanding of marketing as a core business activity, involving cross-departmental communication and collaboration that creates and delivers on an organisation's strategic goals and priorities. Accredited by the Chartered Institute of Marketing (CIM), the programme is ranked 4th in the UK for Marketing in the Complete University Guide 2026. Students develop expertise in marketing strategy, consumer behaviour, integrated marketing communications, marketing analysis and research, and branding.