社交媒体与数字营销 MA Social Media and Digital Marketing

The MA Social Media and Digital Marketing at the University of Exeter is an industry-focused programme that integrates social science perspectives with business and marketing training. Students learn how organisations in the public, commercial, and third sectors use social media and digital platforms to brand themselves and drive sales and customer engagement. The programme covers precision tracking of interactions, content creation, e-commerce strategy, search engine optimisation (SEO), and critically examines algorithm bias and user data analysis.