商业分析 MSc Business Analytics

The MSc Business Analytics programme equips students with advanced skills to support managers in making data-driven decisions using a variety of analytical techniques. Grounded in strong theoretical foundations, the programme covers business analytics, programming, mathematics, and data visualisation, alongside options in Marketing Analytics, Strategic and HR Analytics, Operations Analytics, and Environmental Analytics. Students benefit from the triple-accredited University of Exeter Business School and its close ties with professional bodies such as the Chartered Institute of Marketing. The curriculum is inspired by global challenges including climate change and sustainability, drawing on Exeter's world-leading environmental research.