市场营销 Master of Marketing

The Master of Marketing at UWA Business School is a specialist degree for students seeking to enhance their knowledge of or pursue a career in marketing. The curriculum covers core marketing disciplines including buyer behaviour, marketing planning and analysis, global marketing strategy, applied marketing research, and integrated marketing communications. Elective units extend into digital and technology marketing areas such as social media marketing, artificial intelligence in marketing, search engine marketing, and big data applications. A 100-hour Work Integrated Learning internship option provides industry placement experience. The 96-credit-point program spans 1.5 years full-time, with content relevant across all industries and sectors.