工商管理（市场营销方向） Master of Business Administration specialising in Marketing

Adelaide University's Master of Business Administration specialising in Marketing prepares future business leaders to handle challenges in the context of rapid technological change and evolving consumer behaviour. The program equips students with the latest industry-informed research on business growth, consumer behaviour and measuring success. Core courses cover accounting, ethics, leadership and cultural diversity, while marketing specialisation courses address consumer behaviour, analytics and growth. The degree includes real case studies, industry mentorships and the option to complete the Australian Institute of Company Directors (AICD) Company Directors Course.