国际工商管理（商业分析方向） International Master of Business Administration specialising in Business Analytics

The International Master of Business Administration (IMBA) specialising in Business Analytics at Adelaide University equips students to become data-driven decision makers in international business contexts. The program comprises 11 core courses, a capstone industry project, one elective and three specialised Business Analytics courses. Core content covers cross-cultural communication, marketing, accounting and ethics, while the specialisation develops expertise in forecasting trends, interpreting customer data and analysing complex datasets. Students gain a global perspective on business analytics concepts, learning to identify patterns and predict future outcomes to drive competitive advantage. No prior work experience is required for entry.