国际工商管理（市场营销方向） International Master of Business Administration specialising in Marketing

Adelaide University's International Master of Business Administration (IMBA) specialising in Marketing is designed for recent graduates and early career professionals seeking to learn the foundations of international business. The program combines core business knowledge with specialised marketing skills, covering business conduct, ethics, accounting, finance, marketing strategy, consumer behaviour, and the impact of digitalisation on marketing. Students engage with industry through real business case studies, guest speakers, and mentoring from senior business leaders. The curriculum includes 11 core courses, a capstone industry project, one elective, and three specialised marketing courses.