市场营销 Master of Marketing

The Master of Marketing at Adelaide University is a two-year degree advancing marketing skills for strategic decision-making and leadership roles. The curriculum draws on research from the Ehrenberg-Bass Institute, the world's largest marketing research centre. Students learn to build effective marketing strategies, analyse consumer behaviour, interpret data, and communicate with impact. The first year covers advertising, digital marketing, consumer behaviour, and analytics alongside leadership and entrepreneurship. The second year focuses on strategic brand management, global marketing, and services marketing, culminating in a marketing research project.