市场营销 Marketing MSc

The MSc Marketing, accredited by the Chartered Institute of Marketing (CIM), is a generalist programme covering consumer behaviour, B2B marketing, digital marketing, brand management, AI and big data in marketing, and relationship and network marketing. The programme develops students' ability to identify and evaluate marketing problems and recommend solution strategies, applying theories and frameworks to contemporary business contexts. Students complete either a traditional dissertation or a capstone project with a company. Optional modules cover services management, advertising, integrated digital communications and sustainability marketing. Both September and January intakes are available at Queen Mary's Mile End campus in London.