数字营销 Digital Marketing MSc

The MSc Digital Marketing is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). The programme is open to graduates of all disciplinary backgrounds and is suitable for individuals looking to start or develop businesses. Students begin with marketing fundamentals and AI in business, progressing to specialised topics including digital communications, campaigns and analytics. Seven compulsory modules cover marketing theory, digital marketing, AI for business, digital economy and big data, business digital analytics, and integrated digital communications. Students choose one elective and complete a dissertation or Business Game simulation. The School of Business and Management is AACSB-accredited.