国际市场营销与消费者心理学 International Marketing and Consumer Psychology MSc

The MSc International Marketing and Consumer Psychology teaches critical, strategic, and methodological marketing skills, focusing on consumer behaviour, psychology, and consumption culture. Students specialise in B2C marketing with a consumer orientation, learning from experts in consumer psychology, consumer culture, sustainability and social marketing. Compulsory modules include Understanding Consumer Behaviour, Consumer and Digital Cultures, Global Marketing and Communications, and Social Marketing for Social Justice, alongside one elective and a dissertation. Students may also pursue an industry-based consultancy project. The programme is accredited by the Chartered Institute of Marketing (CIM) and is part of the AACSB-accredited School of Business and Management.