国际市场营销与商业战略 International Marketing and Business Strategies MSc

The International Marketing and Business Strategies MSc develops critical understanding of marketing concepts that drive organisational growth and internationalisation. Students think strategically about the relationship between business dynamics and marketing, pursue industry-based consultancy projects, and participate in business simulations. The curriculum covers seven compulsory modules including Relationship and Network Marketing, Global Marketing and Communications, Strategic Marketing, and Sustainability Marketing, alongside one elective and a dissertation with a choice between Marketing Consultancy Dissertation and Dissertation for Marketing.