市场营销与数字传播 Marketing and Digital Communications MSc

The MSc Marketing and Digital Communications provides the strategic perspective and practical skills needed to become an insight-driven marketer in today's digital landscape. The programme covers advertising and media strategies, consumer and digital cultures, influencer marketing, and integrated digital communications and campaign planning. Students learn to deepen audience understanding, shape effective digital communications and apply skills across multiple channels. A distinctive feature is the choice of two dissertation options: a traditional dissertation or an industry white paper in collaboration with an external partner on a live industry problem. Delivered at Queen Mary's Mile End campus in London.