公共关系与广告 Master of Public Relations and Advertising

The Master of Public Relations and Advertising is a hands-on, two-year postgraduate program that prepares graduates for careers in the vibrant, fast-paced PR and advertising industry. It balances academic theory with practical industry experience, making it ideal for PR and advertising professionals looking to advance, as well as career-changers moving into the field. Students learn how to inform, persuade and promote ideas and products, engaging creatively with different concepts, honing communication skills and studying successful campaigns under experienced mentors and leading academics. The program offers flexible elective options including Digital Cultures, Advertising Analytics, Contemporary Media, Advertising Strategy and Writing for Media.