市场传播 Master of Marketing Communications

The Master of Marketing Communications is a vocational program designed for professionals working across the increasingly overlapping fields of marketing and communications. Students develop disciplinary-specific knowledge and interdisciplinary expertise in content marketing, advertising, public relations, and strategic communications. Co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School, the program integrates theory and practice to address the challenges of a post-convergence media environment. Students undertake an internship or research project as a capstone experience, building adaptive capabilities for the digital age.