市场营销 Master of Management (Marketing)

The Master of Management (Marketing) provides foundational training in business and management disciplines with specialist training in marketing. The program enables graduates to develop, implement and control integrated marketing programs and pursue a career in marketing management. It focuses on how organisations attract and retain customers, including value creation through understanding customer needs, value appropriation through strategy and pricing, and measuring value through market research and metrics. Students study marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing, and international marketing, while gaining a strong foundation in accounting, finance and management.