市场营销 Master of Marketing

The Master of Marketing aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Delivered by Melbourne Business School, the program broadens general management skills and enhances strategic marketing expertise through a greater understanding of consumer behaviour, product and brand management, market research, and data analysis. Students study alongside Part-time MBA students in a dynamic environment, combining lectures, seminars, site visits, applied projects and case studies to develop practical capabilities in marketing strategy and execution.