工商管理/市场营销 Master of Business Administration/Master of Marketing

The dual MBA/Master of Marketing program has two objectives. The first is to assist students to develop their capacity to become effective senior level general managers in a wide range of private, public and government organisations. The second objective is to equip students with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Designed with a focus on practical skills, the full-time MBA component is ranked number one in Australia by the QS Global MBA Rankings. Students complete core MBA subjects covering leadership, data analysis, finance, strategy, and operations, followed by specialist marketing electives that deepen expertise in demand-side strategies and consumer behaviour.