创意产业市场营销 Marketing in the Creative Industries MSc

MSc Marketing in the Creative Industries focuses on marketing and audience development for the arts and cultural sectors, covering fine arts, theatre, dance, music, fashion, film, design and gaming. The programme explores how arts, heritage and culture are linked to business and society, with topics including arts marketing, audience development strategies, ethical marketing for the creative sector, sustainability in cultural production, and diversity in the cultural marketplace. Students engage with London-based practitioners and organisations including the National Theatre, Victoria and Albert Museum, Whitechapel Gallery and The Royal Ballet School. Delivered at Queen Mary's Mile End campus in London.