市场营销管理 MSc Marketing Management

This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy. The programme equips students with sound knowledge and skills in marketing and related areas, offering a comprehensive range of marketing electives. It covers applied marketing and leading-edge marketing practices and issues, focusing on identifying marketing opportunities and solving marketing problems in Hong Kong and mainland China.