市场营销 MSc Marketing

This programme is designed to nurture marketing professionals and entrepreneurs. It is suitable for those who are interested in starting or further developing their business careers in marketing, those who intend to improve their analytical skills in making marketing decisions, those who plan to pursue higher academic qualifications such as a PhD programme, and those who have a strong background in a professional area but still want to enhance their understanding of customer behaviour and grasp more market opportunities to expand their businesses.