市场营销 MSc Marketing

The Master of Science (MSc) program in Marketing enables students to gain expertise in areas regarded as critical by today’s employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI). Students of the program cultivate foundational marketing knowledge through a series of core courses and accrue the latest marketing information and practical marketing skills through elective options. Students will derive cutting-edge knowledge, tools, and decision frameworks needed to tackle real-world marketing challenges.