应用市场营销 Master of Applied Marketing

This course is designed for experienced professionals in any business domain who seek cutting-edge theoretical knowledge and problem-solving skills in marketing. Featuring a comprehensive and intellectually stimulating set of marketing concepts and ideas taught by a world-class faculty, it strengthens and enables career progression in a wide range of organisations. The program is appropriate for professionals in middle to senior marketing positions, or for those aspiring to senior roles. Students develop capacity as critical and creative scholars who produce innovative solutions and engage in an internationalised world, with opportunities to participate in study tours, consulting projects, and industry placements.