市场营销管理 Master of Marketing Management

The Master of Marketing Management at ANU's Research School of Management equips graduates and professionals from non-business backgrounds to become evidence-based decision-makers, innovative problem solvers, and future leaders in marketing. Students complete 96 units across two years, beginning with a common foundation core covering managing in a global context, technology and project management, evidence-based management, and marketing management, followed by specialised marketing courses in services marketing, strategic marketing communications, strategic digital marketing, consumer behaviour, marketing strategy, and applied market research.