市场营销 MSc Marketing

This MSc deepens understanding of core marketing theory and applies it in practical settings, developing business skills that are important to employers. Designed for graduates with business, management or marketing experience seeking a career in marketing, the programme focuses on three core elements: marketing to consumers and other important stakeholders, market research and analytics, and marketing's role in society. Students combine the latest marketing research with industry practice through individual and group projects, including the option to work on a real marketing problem for their summer project. The programme is ranked Top 50 in the world and UK top 10 in the QS Business Masters Rankings 2026.