战略零售管理 Strategic Retailing MSc

This MSc develops the theoretical and practical managerial skills needed for a successful career in the headquarters, stores and supply chains of the retail industry. The programme combines leading research with industry partners' experience to design content relevant to contemporary retailing. Key learning areas include e-commerce, omnichannel marketing, supply chain management, data analytics, sustainability, operations, strategy, leadership, consumer psychology, and customer experience. Students balance the latest theory with practical application through real-life case studies examined from multiple stakeholder perspectives. In the final term, students choose between an independent research project, an industry internship, or launching a retail start-up.