市场营销 MSc Marketing

The MSc in Marketing at Trinity Business School is a specialist and highly ranked programme for students with an undergraduate degree in business, marketing or a related field who wish to sharpen their marketing expertise. The intensive programme blends traditional and contemporary thinking, ensuring students master both the fundamental principles of marketing and the modern technologies connecting businesses to consumers in the 21st century. Students can specialise in digital marketing, product management, international marketing, or consumer behaviour. The curriculum delivers 90 ECTS over one academic year: 60 ECTS of taught modules and a 30 ECTS research dissertation or company research project.