数字营销 MSc Digital Marketing

This MSc programme equips students with advanced digital marketing strategies, data analytics capabilities, and content management expertise. The curriculum covers digital consumer behaviour, social media strategy, SEO/SEM, marketing automation, and performance analytics. Students develop proficiency in marketing technology platforms and learn to integrate multiple digital channels for cohesive campaign execution. Real-world industry projects and case studies enable hands-on learning in campaign strategy, audience targeting, and ROI measurement, preparing graduates for leadership roles in digital marketing.