市场营销 Marketing

Designed for the consumer, industrial and digital marketing environments, the MSc in Marketing encompasses marketing management and strategy, consumer behaviour, digital marketing including Google Analytics, marketing analytics, research methods, and international marketing. The programme is accredited by the Chartered Institute of Marketing (CIM), offering students exemptions from CIM professional examinations. In Semester 3, students choose between a traditional dissertation or a 12-week paid Marketing Internship and Action Research Project. Graduates have secured roles with employers such as PwC, BBC, Marriott International, Warner Brothers, ASOS, Primark, and Amazon.