战略与数字营销 Strategic and Digital Marketing (MSc)

The MSc Strategic and Digital Marketing is ranked 71-80 in the QS Business Masters Rankings 2026 for Marketing and accredited by the Chartered Institute of Marketing (CIM). The programme equips students with advanced strategic marketing theory, digital innovation tools, and applied analytical skills. It combines academic rigour with real-world business challenges in a consultancy-style approach, preparing graduates to excel in high-level strategic and digital marketing positions. Students develop capabilities in behavioural modelling, digital strategy evaluation, and evidence-based marketing solutions across diverse industries.