商业分析 MSc Business Analytics

The MSc in Business Analytics starts with the fundamentals of applying analytical techniques on big data for decision support and progresses to in-depth studies of various application domains. The programme emphasises essential skills and knowledge of business analytics, covering theoretical knowledge and research findings on decision-making using big data. Students gain opportunities to apply theories to investigate and solve business problems, with systematic training including business intelligence, machine learning, and enterprise resource planning. The programme also offers professional coaching and career services to empower students to achieve their career potential.