商业与数据分析 MSc Business and Data Analytics

The MSc in Business and Data Analytics (MScBDA) programme aims to cultivate students with professional knowledge of business data analytics through active learning of the theories, methods, supporting techniques across a wide range of knowledge areas such as applied statistics, big data management, data mining and social media analytics. The MScBDA programme has two streams. A student will be admitted to either the Information Analytics Management (IAM) or the Quantitative Analysis for Business (QAB) stream.