市场营销分析与洞察 MSc Marketing Analytics and Insights

The NUS MSc in Marketing Analytics and Insights programme prepares graduates to meet the growing demand for data analysts to address marketing-related problems such as predicting demand, understanding consumer behaviour, and making pricing decisions. The programme offers a solid theoretical foundation combined with extensive experiential learning that connects graduates seamlessly with business practices for the future economy. Students can also enroll in the additional CEMS Master in International Management (CEMS MIM) degree for a double degree pathway, gaining global exposure through a network of leading business schools, multinational companies, and NGOs worldwide.