商业分析 MSc Business Analytics

The MSc Business Analytics (MSBA) equips participants to excel in the domain of business analytics. The curriculum imparts a strong business sense through the teaching of business strategy and tools to appreciate insights from data analysis. The programme is designed to close the gap between technical and business know-how for more effective use of data in business organisations, whether in management, accounting, marketing, finance, communications, or administration. Students learn about Artificial Intelligence, Automation, Blockchain, and other domain knowledge relevant for the future. The curriculum is designed in close consultation with industry partners, providing access to actual data and company internship opportunities.