市场营销科学 MSc Marketing Science

The MSc Marketing Science at Nanyang Business School is a well-rounded programme designed to cultivate marketing leaders who possess both in-depth knowledge of marketing and an understanding of state-of-the-art marketing technology. The curriculum delivers fundamental knowledge of marketing and consumer insights together with the latest knowledge on marketing technology to empower participants to lead marketing campaigns in the digital era. The programme features unique modules such as Consumer Neuroscience and Neuromarketing, Ethnography in Practice, and Marketing in the Tech Era. Courses are built on three focus areas: Marketing, Consumer Insights, and Technology.