数字营销（伦敦校区） Digital Marketing (London Campus)

The MSc Digital Marketing at Loughborough London develops strategically minded, creative marketers with a versatile toolkit and up-to-date skills for the digital age. The programme spans strategic planning, marketing management, media management and the latest digital tools including AI and the metaverse. Students develop comprehensive understanding of all components contributing to effective marketing, from consumer behaviour and brand strategy to social media analytics and search engine optimisation.