国际市场营销 MSc International Marketing

The MSc International Marketing equips students with professional knowledge and marketing skills required to work effectively in a complex global environment. The programme provides a rigorous understanding of the theory and practice of international marketing, with research-led teaching that links theory to real industry situations through case study analysis, computer simulation, exercises, and lectures. Students develop the ability to analyse, evaluate, and manage market opportunities within an international context, and gain critical insights into marketing decision-making globally. Open to graduates from any discipline, students can also gain specialised qualifications through the Chartered Institute of Marketing (CIM) Graduate Gateway.