数字营销 MSc Digital Marketing

The MSc Digital Marketing at King's Business School is theory and research driven, developing critical and analytical capabilities through rigorous academic study. The programme provides knowledge of strategic and tactical use of digital marketing, covering digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, neuromarketing and web technologies. Students learn to appreciate different theoretical bases for marketing decisions and apply current research to decision-making in a digital business environment, while being mindful of social responsibility and sustainability. The Chartered Institute of Marketing (CIM) has awarded King's College London a Graduate Gateway against this MSc.