娱乐媒体管理与传播 Master of Arts in Entertainment Media Management and Communication

The Master of Arts in Entertainment Media Management and Communication offers a specialised curriculum designed to equip students with integrated knowledge for success in the dynamic entertainment media industry. Emphasising the management, merchandising, marketing, and communication aspects of entertainment media products in both digital and mass media contexts, the programme fosters a robust understanding of business operations within the creative and entertainment sectors. Supported by extensive corporate networks in media and creative industries, it cultivates ethical professionals who can navigate the entire value chain of the entertainment media industry.