创意经济营销 MSc Marketing for the Creative Economy

The programme firmly centres students within the current academic and professional discourses in the cultural and creative landscape, processes, and systems in creative economies from an international perspective. It enables students to build, manage, and evaluate marketing and business strategies appropriate for the creative economies. Students develop the ability to effectively communicate their ideas to audiences with varying levels of understanding of the cultural and creative businesses, and establish themselves as competent leaders with international outlook in the regional and global creative economies.