创业与全球营销 MSc Entrepreneurship and Global Marketing

The MSc in Entrepreneurship and Global Marketing is a 15-month full-time programme for aspiring leaders and entrepreneurs, offering a curriculum with a global perspective through case studies and projects. This programme distinguishes itself from other programmes by its international component, designed for graduates from any discipline who wish to gain the entrepreneurial knowledge, mind-set and tools to evaluate and drive business opportunities and for those seeking graduate education to advance into managerial and leadership roles or to start an entrepreneurial career. Students have the option of a single degree in Hong Kong or a double degree with HKBU and Grenoble Ecole de Management in France, providing a unique opportunity to experience east and west business cultures.