数字营销与电子商务 MA Digital Marketing and E-Commerce

The MA Digital Marketing and E-Commerce programme aims to cultivate innovative and ethical digital marketing and e-commerce professionals equipped with cutting-edge knowledge, practical skills, and a global perspective to thrive in the rapidly evolving AI and digital landscape. This programme emphasises practical application, industry relevance, and a global outlook, preparing graduates for leadership roles in the digital economy and e-trade. It also aims to foster critical thinking, problem-solving, and communication skills, enabling graduates to adapt to future industry changes and contribute meaningfully to the field.