数字人力资源管理与组织营销 MA Digital Human Resource Management and Organisational Marketing

The Master of Arts in Digital Human Resource Management and Organisational Marketing is designed to equip students and professionals with dual expertise, combining Human Resource management with cutting-edge organisational marketing strategies in the digital age to drive overall business success. The rapid advancement of technology has profoundly transformed organizational practices and behaviors, urgently requiring practitioners to adapt and reshape their strategies for digital environments and marketplaces. The program aims to respond to the digital transformation of human resource management by cultivating students who can leverage AI and other emerging digital tools to enhance talent management, organizational development, and employer branding.