营销策略与消费者洞察 Marketing Strategy and Consumer Insights MSc

MSc Marketing Strategy and Consumer Insights is designed for those who want to launch a successful career as a professional marketer, with no prior marketing experience needed. The course develops a strategic mindset powered by innovative thinking and sharp analytical insight, exploring topics in consumer psychology, sustainability, culture, and technology to give a 360-degree view of effective marketing strategy. Students gain the ability to influence decision-makers to drive business growth and graduate with the confidence to specialise and lead in a variety of marketing and innovation-driven roles.