数字营销与人工智能 Digital Marketing with AI MSc

This course is for aspiring marketers with a technology driven mindset who want to become experts in AI enabled digital marketing. Whether you are a recent graduate or early career professional, it is ideal if you are curious about how artificial intelligence, analytics and creativity come together to drive measurable results in real organisations. You will learn how to use industry standard tools for market and customer insight, AI powered content creation, search and answer engine marketing, social media marketing and digital advertising optimisation. You will also prepare for industry recognised certifications such as Semrush certification, Google Analytics and Google Ads, and Meta certifications, helping you graduate with a strong, job ready portfolio.