数字商务 Master of Digital Business

Waikato's Master of Digital Business is unique in New Zealand, focusing on cutting-edge smart technologies from a practical management perspective. It equips tech-savvy managers or consultants to lead digital transformation projects and strategies, harness digital technologies to boost profits, optimise performance, and engage with customers or suppliers. Topics include artificial intelligence, cloud computing, big data, mobile computing, gamification, business intelligence, real-time analytics, global marketing and social media, automated logistics, e-government business services, search technology, and virtual team communication. Students can attend face-to-face classes in Hamilton or study 100% online, with an internship and applied research project providing real-world experience.