整合营销传播 Master of Communication in Integrated Marketing Communication

Offered at USM@KL, this programme centres on Integrated Marketing Communication, a contemporary approach in marketing communication that highlights the strategic process used to plan, execute and evaluate measurable brand communications programmes through strategic integration of different media such as advertising, Internet marketing, public relations, direct marketing and sales promotion. Reintroduced in early 2021 after an extensive curriculum review, the new curriculum reflects a digital-first, data-driven, real-world ready and future-focused design that produces professionals who can navigate effectively between the analytical and creative challenges of IMC amid the demands of the Fourth Industrial Revolution.